ADVERTISEMENT AND DEMOCRACY VII MAYA VS

E-LESSON PLAN

CLASS	VII
TOPIC	Advertising and Democracy
SUB TOPICS	What is Advertising,Branding,Social Advertising,Effects of Advertising, Advertising and Democracy, consumerism and its features
DURATION	5 periods

Learning outcome–Students will be able to:

·       Create public awareness

·       Sensitize others towards gender equality

·       Create awareness for conservation of resources

·       Develop a democratic attitude

Learning Objective- Students will be able to

·       Explain thatadvertising is a powerful medium

·       State the need of different brands

·       Enumerate the importance of Social Advertising

·       Distinguish the merits and demerits of Advertisement

·       Mention the need of Consumerism

Content Flow

·       Advertising - definition, objective, availability of different brands

·       Social Advertisement- meaning, importance, public awareness programmes

·       Effects of advertisement- good effects and ill effects of advertisements, reasons for un democratic nature of ads.

·       Consumerism- definition of consumerism, features of consumerism, BIS and its function.

Teaching Strategy/Methodology

·       Explanation,Discussion,Roleplay,PPT, You tube

·       Explanation-explain advertising as a powerful medium,branding,Social Advertising, Consumerism followed by PPT(Slide2,3,4,5,7,9,17and18)

·       Discussion-discuss the good effects and ill effects of ads, importance of Social Advertisement, undemocratic nature of some Advertisements followed by PPT.(Slide 10,11,12,13,14 and 15)

·       Role play

Adverse effects of Advertisement

·       PPT

Differentiate Commercial ads and Social ads(slide No.6)

·       To teach Consumerism and its features(Slide  19)

Note: YouTube link showing video on consumer rights: https://www.youtube.com/watch?v=7asg2nTRVKY

Tools/Aids/Resources

·       Posters

·       Pictures

·       Assignments

·       Newspaper article

·       PPT

Vocabulary

·       Branding

·       Quack

·       Stereotype

·       Consumerism

·       Code of conduct

Values intended to be inculcated

·       Social awareness

·       Collective responsibility

·       Team Work

·       Equality

Assessment technique

1.Interdisciplinary/multidisciplinary activities

·       English-Conduct a debate on the impacts of advertisement.

·       Maths-Survey 10 people on the most consumable chocolate and present the information with the help of a bar diagram.

·       Science- Juice sellers are losing their customers due to advertisement of bottled soft drinks. Compare the nutritional value of both.

·       Social Science-Role Play on the adverse effects of advertisement

Ruberics-Knowledge,Confidence,Presentation

2. Assignment

(Assignment 1 for Slow Learners)

Names of some advertisements are given in the table below. Categorize them as social/commercial advertisement

1.Pulse polio       2. Swatch Bharat Abhiyan     3. Horlicks     4. Child Lab our   5. Amul   6.  Pepsi

Social Advertisement	Commercial Advertisement
1	1
2	2
3	3

Fill in the blanks:

1.   …………………………….is a person who buys by paying the prize for some goods or services.

2.   ……………………………. lays down standards for industrial and consumer goods.

3.   ……………………………. is done to differentiate a product from another one. 

4.   ……………………………. is a powerful medium that persuades a customer to purchase a particular product by describing its good points.

Rubrics-knowledge, Accuracy

(Assignment 2 for high achievers)

1.Find out the reasons why the product Maggi was banned few months back. How did it affect the manufacturers?

2.Critically analyze the latest advertisement in TV and find out what message that they want to convey to the people.

Rubrics-Research, Relevance, Accuracy

(Assignment 3 for general)

          MCQs: -

1.       ……………… persuades the customer to purchase a particular product or service by describing its good points which are mostly exaggerated.

          a) Advertisement                                 b) Money              

c) Branding                                          d) Enthusiasm       

2.       The availability of many ……………… creates confusion in the minds of the consumer.

          a) shops                                               b) products           

c) brands                                              d) consumers

3.       Applying marketing and advertising principles to promote health and social issues is called ……………… advertising.

          a) commercial.                                     b) political            

c) social                                               d) educational

4.       Advertising leads to ………………

a) breaks in program me                      b) wasteful expenditure

c) creativity                                          d) lawlessness

II       State whether true or false

1.       Branded things are expensive than the non-branded things-

2.       Advertising promotes a lot of respect for the poor-

III.     Answer the following question: - (to be done in notebook)

1.       Advertising is a powerful medium that enhances the purchasing power. Justify the statement with suitable arguments. 

2.       Give reasons forthe availability of different brands in the market.

3.       Write short note on Public Service Advertising.

4.       List the Public Awareness programmes which have been benefitted by social advertising.

5.       State the ill effects of advertisement.

6.       Mention the features of consumerism.

7.       Suppose, the shopkeeper charges more than the MRP printed on the product. In such a situation, what are the steps that can be taken to get justice?

8.       Some advertisements are against the principles of democracy. Explain.

          Rubrics-Knowledge, Understanding, Accuracy

Follow up/Remedial Strategy

·       Conceptual errors

1.   Difference between commercial ad and social ad

2.   Concept of consumerism

3.   Concept of branding

4.   Understanding the features of consumerism

·       Assignment based errors

1.   Adopting new techniques to explain the contents which is easier for students

2.   Giving concise notes

3.   Make peer groups to help the slow learners

4.   Errors in assignments are discussed

5.   Remedial assignments for the slow learners

  6. Separate remedial class for them. Their parents will be informed